ArchiveJuly 2017

The Healthcare List


Oh hey – did you notice the subject line of this email?  From this point on, the ROND Newsletter will now be known as the ROND Report While all you finance folks, CEOs, lawyers, accountants, etc. put up a valiant effort, it’s not surprising a marketing professional won.  Credit for the name goes to Chase Ezell, VP of Marketing Strategy at Golden Spiral. Thank you again to everyone who...

What is Engagement?


I am blown away by the level of engagement from the Newsletter name contest. Who would have thought adding an element of competition with a bunch of hard charging professionals would generate such a strong turnout? (That was sarcasm, in case you couldn’t tell.) I had over 80 submissions from 20 individuals. Clearly, a few folks had a disproportionate number of submissions. You know who you are...

Should a Brand Be Unique or Descriptive?


Well, folks, it’s finally happened.  I had my first ever newsletter opt-out.  It was bound to happen sooner or later.  My husband is right; not everyone thinks I’m as funny as I do.  The fact that only one of you has gotten sick of me so far is a huge win in my book. To that end, if there is something you think I could do better. Let me know.  I want this to be a resource that folks look forward...

Danielle O'Rourke

Recovering Investor. Mom. Wife.

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